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Sophistication & Simplicity now available from Juiced.GS

Sophistication & Simplicity front cover
Sophistication & Simplicity

NOVEMBER 23, 2018 — LEOMINSTER, MA — Sophistication & Simplicity, Dr. Steve Weyhrich’s definitive history of the Apple II, is now available from Juiced.GS publisher Gamebits for the new low price of $20.

First published in 2013 by Variant Press, Sophistication & Simplicity: The Life and Times of the Apple II Computer is an updated and revised history of Steve Wozniak and Steve Job’s most famous personal computer. The book’s 47 chapters are updated and revised from Weyhrich’s online history of the Apple II, which he has maintained since 1991. The book includes an entirely new chapter about KansasFest, the annual Apple II convention that has kept the community alive for over 30 years. Hundreds of black-and-white photos and an extensive index contribute to making Weyhrich’s book an exhaustive history of the Apple II.

“Print publications from Nibble to Computist have long told the story of the Apple II,” said Weyhrich. “Collaborating with Juiced.GS, the longest-running Apple II magazine, to share the printed history of the Apple II was a natural match.”

Each hardcover edition of Sophistication & Simplicity comes signed by the author. Customers also receive a PDF featuring Juiced.GS‘s interviews with the author in May 2003 and March 2013, as well as the magazine’s review of his book in March 2014. As part of our Black Friday–Cyber Monday 2018 sale, you also get one free PDF of your choice from the Juiced.GS Concentrate line!

All this for $20 plus shipping — such a deal! Quantities are limited, so order yours today to receive it in time for the holidays!

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Juiced.GS marks a milestone

Volume 10, Issue 1 (February 2005)

After publishing our first issue of 2010, I received a surprising email from Sean Fahey, proprietor of A regular subscriber and former contributor to Juiced.GS, Sean asked, “With volume 15, isn’t Juiced.GS now the longest running printed Apple II publication (ever)?”

I wasn’t sure how to answer. It was entirely possible we’d reached that milestone, though given that Juiced.GS was launched after the Apple II’s heyday had already passed, it didn’t seem likely that we had eclipsed one of the more prominent magazines, such as Nibble or inCider/A+. To determine Juiced.GS‘s historical status, I turned to Dr. Steve Weyhrich, Apple II historian extraordinaire, who in turn compiled this list:

  • 14 years — Softdisk (1981–1995)
  • 12 years — Call-A.P.P.L.E. (1978–1990)
  • 12 years — Nibble (1980–1992)
  • 10 years — inCider (1983–1993)
  • 10 years — Open-Apple/A2-Central (1985–1995)
  • 8 years — Apple Assembly Line (1980–1988)
  • 8 years — Micro (1977–1985)
  • 8 years — Softdisk G-S (1989–1997)
  • 6 years — Softside (1978–1984)
  • 6 years — A+ Magazine (1983–1989)
  • 6 years — GS+ (1989–1995)
  • 5 years — Apple IIGS Buyer’s Guide (1985–1990)
  • 4 years — Softalk (1980–1984)
  • 4 years — Apple Orchard (1980–1984)
  • 2 years — II Computing (1985–1987)

I was astonished. Ever since Max Jones founded Juiced.GS in 1996, we’d been quietly, steadily marching to the top of that list without even realizing it. With our heads down, so focused on putting out each next issue, we’d never stopped to look up and see where we were. Juiced.GS is now not only the only Apple II publication still in print; it is also the longest-running Apple II publication in print.

Volume 10, Issue 1My thanks to every reader, subscriber, writer, and editor who has made each issue of Juiced.GS possible!

To commemorate the occasion, Steve and I have collaborated to detail the history of the publication. In Volume 10, Issue 1 of Juiced.GS, Max and his editorial successor, Ryan Suenaga, reflected on the first decade of the publication’s history. That article is now available for free at, with an update on the five years since then. With everyone’s continued support, I hope Steve and I will be updating this history for many years to come.

In the meantime, how would you, our readers, like to see this milestone celebrated? Should we publish more historical articles? Have a sale? Issue limited edition products? Maybe a commemorative plate or two? Let’s hear how Juiced.GS can continue to serve the Apple II community well into the future!